Content Strategy for the Web ebook

Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Format: pdf
Page: 135

Kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any person in the world of web design. We're kicking off 2010 by starting the CDG Book Club. Develop brand communication strategies, including web, digital and social media strategies and content that build and sustain trust and support to our overall business objectives. Every month or so, we'll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions. Edmonton UX book club started its new year with one of the hottest topics in the user experience community: content strategy. The Associate Director Web Content Strategy will report to the Director of Internet Communications. Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. We did so by having Kristina Halvorson come and discuss her book, Content Strategy for Web. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. All of the invaluable information that she shared in the first edition is included with numerous new examples. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. There are many misconceptions about what this role is in its entirety. Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content. It's too limiting to constrain content strategy to the domain of web communications only.